I’m Sebastiaan de With.
I’m a Dutch designer living in Santa Cruz, California.
I’m the co-founder of Lux. Lux makes award-winning apps for photography and video like Halide, Kino, Spectre, and Orion.
I also run a small design and photography studio, with a focus on motorcycles, technology and typography. You can see some of my design work here, and photography here.
A while ago, I did design work for various companies like Apple, where I worked on iCloud / MobileMe and the Find My apps, as well as Sony, Mozilla, Oracle, frog design, Publicis, HP, and EA.
I also love giving talks about design — though I do it less frequently now that I’m a dad.
Besides my work, I love riding motorcycles, nature, hiking, history, nice things, reading, cooking and humanity.
Writing
Visit my writing space to read in-depth articles on technology, reviews of cameras and other products and more. Here’s some of my latest and best articles:
- Design deserves better than Figma AI
- Apple’s Intelligent Strategy
- Apple Intelligence
- Orion – From idea to launch in 45 days iPhone 15 Pro Max camera review: Depth and Reach iPhone 14 Pro Camera Review: A Small Step, A Huge Leap Two and a half years, 13 countries, 1 camera: The Leica M Review
Looking for older writings? Check this post here for my old blogs and websites.
Photography
You can browse some of my photography here. I shoot mostly with iPhone + my own apps, but also Leica, Sony and various film cameras.
To see what I shoot with, check out my Gear Guide (membership required). I also post photos on Instagram.
Newsletter
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Membership
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